PROFOUND: The Search Engine Advertising Course
Event on 2012-02-22 09:00:00
Eight out of ten on-line transactions begins with a Google search, so mastering what it takes to get in front of searchers is important to each and every marketer. This course will give you the expertise, techniques, and insights to maximise your on the web exposure, pump up your click-throughs, and enhance your conversion rates.
Search Engine Marketing and advertising, such as Seo (Search Engine Optimization) and PPC (Pay Per Click), is an vital activity in each enterprise.
In this course, you will find out how to optimise your web pages for very best search engine rankings using customer-centricity and usability as cornerstones of your digital presence.
You will also get hands-on with paid search advertising on Google and Bing, and discover how to maximize your pay per click return on your investment. You’ll learn how to measure and optimise campaigns, and how to architect productive paths to on-line conversion.
What gets covered:
• SEO (Search Engine Optimization)
• PPC (Spend Per Click)
• How to create powerful search engine rankings
• Customer-centricity and usability
• Hands-on with paid search marketing on Google and Bing
• Maximize spend per click ROI
• R500 Google AdWords credits
• How to measure campaigns
• Productive paths to on the internet conversion
The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international net company veteran, who has advised some of the globe's largest corporations. Godfrey’s primary expertise is in producing and implementing organization strategies that build profitable relationships with the on-line consumer.
Participant feedback:
‘LIFE AND Enterprise MODEL Altering Knowledge. THANK YOU GODFREY – this has been an great experience….I am inspired.’ J. Davies
‘Great overview of what Search engine marketing indicates and requires. Removes the myths associated to SEM and supplies great clarity into the ins and outs of its capabilities.’ G. Colyn
‘Great balance of technical, theoretical and practical suggestions & content. Great presentation and content material book to refer back to.’ K. Andersen
‘It is a quite crucial aspect to any business on the web to make certain you are keeping on track with regards to method, and understanding the internet traffic necessary for conversions.’ H. Smithard
‘‘Course is easy. Godfrey is an professional in the field. Was a small nervous with all the "black hat" stuff out there, but he knows what he is performing. Touches on a wide range of marketing and advertising methods, up to date in terms of hottest trends etc. On top of what is happening. Actually NB in sector that moves and modifications so quickly.’ M. Colyn
‘It was informative and enlightening. Potent in its simplicity. Godfrey is thorough and quite knowledgeable, approachable and flexible.’ T. Springhall
Britefire (Pty) Ltd. (www.britefire.co.za)
A digital approach and marketing firm. With innovation and international encounter, we aid organizations excel globally in e-enterprise, online marketing and advertising and digital project management. We provide consulting, improvement, implementation and education.
South African organizations who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View Residence, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Company School, Struik and Normal Bank.
Globally, we've worked with a lengthy list of organisations, such as:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.
at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa
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